Empowering Change Through the GPS Mindset…
Grit, Purpose, & Strength
When life throws you off course, you don’t stop, you recalibrate.
Kristin Gustafson
Keynote speaker, bestselling author, and resilience expert who helps high achievers turn adversity into an advantage.
You Know That Moment When Everything Changes?
The job loss. The injury. The missed opportunity.
In these moments, most people feel stuck. Overwhelmed. Isolated.
High performers know there has to be a better way.
Pushing harder isn’t the answer. Neither is waiting for the “perfect time” to make a change. And trying to handle it all alone? That’s the fastest path to burnout.
What if you could transform these challenges into your greatest opportunities for growth?
Kristin Gustafson knows this journey firsthand.
As a competitive Ironman athlete, she pushed her body to its limits. But nothing prepared her for the hardest race of her life, the day she was diagnosed with Multiple Sclerosis and Dystonia.
In a single moment, everything changed.
She had a choice: let her diagnosis define her limits or redefine what strength really means.
Kristin chose to recalibrate.
Through this journey, she developed The GPS Mindset™, a proven framework that transforms how high achievers navigate their toughest challenges.
Her mission? To help you build unstoppable resilience, so you can turn any setback into your greatest comeback.
When Life Takes a Detour, You Need a Plan to Recalculate.
Scroll down to learn how Kristin can help you
Keynote Speeches
Using Your Internal GPS
Life’s unexpected turns aren’t just roadblocks, they’re opportunities to recalibrate, refocus, and rise stronger.
Kristin’s GPS Mindset™ framework equips audiences with the tools to:
- Develop unshakable GRIT: The force that keeps you going when the road gets tough
- Find renewed PURPOSE: The focus that gives you direction and defines your why
- Build lasting STRENGTH: The fuel that empowers your mind and body to keep moving forward
Kristin’s keynote doesn’t give audiences motivation. It gives them a roadmap for real change.
Why Audiences Love Kristin
Personalized Coaching
Your Personal Coach for Real Change
Kristin empowers high achievers to shift from survival mode to sustainable success.
Blending behavior change, transformative coaching, and exercise physiology, her approach is grounded in resilience, real-life experience, and evidence-based tools..
She helps clients break free from perfectionism, build mental toughness, and form habits that hold under pressure.
The result? Meaningful, lasting change in both mindset and performance.
From Ironman World Championships to Barely Being Able to Walk…
Behind every resilient mindset is a story of transformation.
For Kristin Gustafson, that story began long before her life-changing diagnosis. As a competitive athlete, business executive, and health and wellness expert with a Master’s Degree in Exercise Physiology, she thought she understood what it meant to be strong.
Then came the day her legs went numb.
In the middle of training for her next Ironman competition, Kristin’s body began to fail her. The athlete who once powered through 140.6-mile races could barely walk to her mailbox.
The diagnosis was devastating: Multiple Sclerosis and Dystonia. In that moment, standing in her doctor’s office, everything she knew about strength crumbled.
But it was in her darkest moments—when she couldn’t hold a fork, when she struggled to hug her children, when every step felt like a marathon—that Kristin discovered what strength really means…
It wasn’t about pushing harder or being perfect. It was about finding the resilience to start again, even when your body and mind are telling you to quit.
Drawing from her background in coaching, business executive leadership, and this raw, personal journey through adversity, Kristin developed The GPS Mindset. This wasn’t just about surviving but creating a proven system for thriving through life’s unexpected turns.
Now, as a keynote speaker and bestselling author, she shares this transformative framework with high achievers worldwide.
She believes that every challenge is an opportunity to discover just how strong you really are, starting with the stories you tell yourself. And sometimes, your most powerful moments come right after your hardest ones, which sets the stage for your greatest achievements.
Your next chapter isn’t defined by your setbacks—it’s defined by how you choose to move forward. And Kristin is here to show you the way.
Best Selling Book
Feel Lost? Overwhelmed? Off Course? The GPS Mindset is Your Roadmap Back
Life’s toughest challenges can leave you feeling lost, questioning your identity and purpose. But every detour holds the potential for transformation.
Drawing from her journey of losing, and rediscovering herself, Kristin shares a powerful framework for navigating life’s unexpected turns.
Inside, you’ll discover how to:
- Find clarity & purpose even when life throws you off course
- Develop resilience when facing uncertainty and change
- Reframe obstacles as opportunities for growth
- Create an unshakable mindset that fuels success
Inspiration fades. Roadmaps last.
Ready to Equip Your Audience With Resilience?
Your audience doesn’t need more hype.
They need a roadmap.